Marketing & Content
Building brand recognition and engaging customers has been my passion for 16 years. I specialize in creating and implementing integrated marketing strategies (online/offline) for upscale and premium products, developing engaging content (text, graphics, video), and overseeing visual production (photo sessions) that attracts attention and drives sales. Discover the successful campaigns and creative materials that helped brands achieve significant results and build a loyal community.
I have a deep understanding of the critical importance of strong brand visual identity. The strategic use of a unique logo, thoughtful packaging, and effective promotional materials is the foundation for building recognition, trust, and customer loyalty in a highly competitive and visual industry like fashion. These elements serve as crucial touchpoints with the consumer, communicating brand values, its quality, and unique story at every stage – from product development, through sales channels (brick-and-mortar and online), to marketing activities. Consistent and strong visual identity is not just aesthetics, but a strategic business tool which directly influences the perception of the brand in the market and its sales success
Brand identification goes beyond the logo; it's about creating immersive experiences that convey the brand's essence. The interior design of a store is crucial in embodying the brand's concept and vision.
A prime example is the Bynamessakke store in Złote Tarasy, opened in 2012. Designed by Agnieszka Kuczyńska based on a concept by Iza Keyes, its interior was specifically designed to reflect the brand's unique identity and idea
Despite AI's impact on social media, defining the target niche, maintaining visual style and consistency, and ensuring authenticity remain critical for successful campaigns. Examples include Reels generated entirely by AI from sequential photos.
People will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou
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